Direct-to-Consumer Outdoor Blind Brand
Backyard Blinds is a direct-to-consumer e-commerce brand for outdoor blinds launched in April 2026. Customers design their own blinds online and install them at home through our DIY system — no showroom visit, no installation crew.
The brand was a natural evolution: Louvre Lounge had already been selling hundreds of blinds a year through its existing operation. We saw the opportunity, built a dedicated brand around it, and opened it up to any home in New Zealand.